Jeff Jarvis is one of the best bloggers out there.
But he gets it wrong
when he writes
about objectivity.
/You see, for years and years, it was assumed that American TV
viewers wanted really dumb sitcoms because that’s all that networks
fed them and that’s all they watched. But when, at long last,
viewers were given quality choices — Cosby (in his early years
only), Hill St. Blues, Cheers — they watched the quality shows.
News consumers in the U.S. have been fed only attempts at
impartiality or objectivity. But now they have choices; they can
watch FoxNews and read the Guardian and click on weblogs — and they
do. So perhaps all along, that’s what news consumers have wanted:
not dull attempts at impartiality but perspective honestly revealed,
bias admitted, opinion included./
Also, on the topic of bias being a “non-issue” in most reporting:
/[W]hen I reported on a 4 a.m. fire on the midnight shift at the
Tribune years ago, I had no bias; I was concerned only with getting
the facts and quotes and lead right. What bias could there be in a
fire? Hot is hot.
/
Bias not an issue in “workaday” reporting? Lets look at a fictional
example or two or three:
*Edna Smith stood with tears running down her face as her home and
possessions went up in flames late Tuesday night.
The mother of three was helpless as she waited for the arrival of
firefighters to her modest, one story home was destroyed. When
firefighters finally arrived, the home was a complete loss.
*
Or:
*Firefighters braved subzero temperatures to prevent a house fire
from spreading to nearby homes Tuesday.
The home belonging to Edna Smith in the 2500 block of Northeast
Adams Street was a complete loss. There were no injuries.*
How about:
*A fire late Tuesday destroyed a home on the city’s North Side. The
home of Edna Smith, 2525 NE Adams, was a complete loss. Firefighters
arrived at the scene to find the home completely engulfed in flames.
Two crews fought the blaze for more than one hour. The Weather
Bureau reported that temperatures were 20 degrees below zero at the
time of the fire, which did not spread to nearby homes in the
densely packed neighborhood. *
One “workaday” story is biased against firefighters, the other makes
them look like supermen and the other tells the basic facts.
Avoiding bias in everyday reporting isn’t as easy as Jeff writes.
Jeff, like most other press critics, misses the point about media bias.
Namely, he thinks that the problem is *bias*. It isn’t. The problem is
*objectivity*. Bias is a mindset. Objectivity is a process. Everyone has
biases. It can’t be helped. But objectivity can be taught and standardized.
It requires that reporters make contact with and quote multiple sources
from differing perspectives, preferably more than a simple pro and con
position. It requires verifying facts. It requires reporting on the
possible biases of the people who are giving you the information you are
using. It requires the use of anonymous sources only when on-the-record
sources cannot provide the information.
It requires that reporters make more than one perfunctory,
late-in-the-day phone call to the subject of tough reporting. It means
that if the source just isn’t returning messages, you go and knock on
his door at home.
It requires editors to actually supervise their reporters and make them
do these things. It requires that staff editors have the power to kill a
story that doesn’t pass muster if the reporter hasn’t done all the work
he is supposed to do and even if it means an editor higher up the food
chain might get upset at his having done so.
The culture within the news organization has to value objectivity more
than it values filling the newshole or getting two bylines a day out of
each member of its staff.
It means that editors have to send out reporters to ask questions, not
get the quotes that support a thesis.
Objectivity is hard work. It’s also not as much fun as writing stories
that back up your own view of the world.
That’s why a lot of people don’t do it. And it is *because* objectivity
is so rare and precious it needs to be encouraged, and not discouraged.
Opinions are like rectums. Everyone has one.
They need honest reporting. And that is accomplished by giving people
the facts, not by “honest” biased reporting.
That is the contribution the news media makes to our democracy. We give
people the information they need to come to their own conclusions.
Subjective new articles do not do that.
