Media: Online journalism reaches a milestone
The Los Angeles Times’ Website is now paying for itself.
I say again: The Los Angeles Times’ Website is now paying for itself. In other words, people are buying enough ads on the Web to cover the costs of putting it on the Web. And the amount on online ads sold each year continues to grow, while ads on dead treas continues to drop.
Oh, we’re not at the point where newspap3ers can sell their printing presses for scrap iron and switch to a business model centered on selling news to readers rather than owning local printing press monopolies, and the door to door distribution of half-day-old news.
December 21st, 2008 at 7:34 am
It’s a hopeful sign, but there’s a long way to go. The companies with a lot of leverage (like the LA Times’ owner) are already in such a deep hole I doubt they can ever dig themselves out.
Talented newspaper people of all ages are getting the hell out of Dodge and finding other gigs (and more power to them).
I have no predictions, as newspapers are in uncharted territory. But the black swan is here, and things will never be the same.
December 23rd, 2008 at 6:19 pm
I saw on TV that the big newspaper in Houston recognizes that 70% of its viewing is on-line. And they are leveraging that. Peoria has a problem in that the PJS does not understand what is going on. [or care]
I wish that one of you guys, or several of you would start an online Peoria news. It should include everthing, be up to date and accurate. You build it, advertisers would come.
I read the PJS online, but find most of the articles not worth reading [except for the obits]. Thank goodness they went to Legacy.com to handle obits.